Privacy Policy

Last updated: February 2026

Introduction

A.M.P. Events Limited ("we", "us", "our"), trading as Marketing Technology Live London, is committed to protecting and respecting your privacy. This policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed. By visiting marketingtechnologylive.com you are accepting and consenting to the practices described in this policy.

A.M.P. Events Limited is a company registered in England and Wales, with its registered office at 4 Glasby Square, Retford, Nottinghamshire, DN22 6EP. We are the data controller responsible for your personal data for the purposes of the UK Data Protection Act 2018, the UK GDPR, and the Privacy and Electronic Communications Regulations (PECR).

If you have any questions about how we handle your data, please contact us using the details provided at the end of this policy.

Information We Collect

We may collect and process the following categories of personal data:

Information you provide directly

  • Registration and enquiry forms: When you register your interest in Marketing Technology Live London, enquire about exhibiting, sponsorship or speaking opportunities, or contact us through our website, we collect personal information such as your first name, last name, email address, company name, job title and your areas of interest (e.g. attending, exhibiting, sponsoring, speaking, media partnering). This data is collected and managed through forms integrated with Brevo (formerly Sendinblue), our email marketing and CRM platform.
  • Email correspondence: If you contact us by email at enquiries@marketingtechnologylive.com, we will retain the content of your message, your email address and our response.
  • Email marketing interactions: If you subscribe to our mailing list, we collect your email address and, where provided, your name, company and preferences. We use Brevo to send email marketing communications and track engagement data such as whether emails are opened and which links are clicked.

Information collected automatically

  • Website analytics: We use Google Analytics to collect anonymised data about how visitors use our website. This includes information such as your IP address (anonymised where possible), browser type, operating system, referring URLs, pages visited, time spent on the site and general geographic location. Google Analytics uses cookies to collect this information. No personally identifiable information is intentionally collected through analytics.
  • Cookies and similar technologies: Our website uses cookies to ensure the site functions correctly and to help us understand how visitors engage with our content. See the Cookies section below for full details.

How We Use Your Information

We use your personal data for the following purposes:

  • Event communications: To send you updates about Marketing Technology Live London, including event dates, programme announcements, speaker line-ups, exhibitor information, registration details and related news.
  • Responding to enquiries: To respond to your questions, requests or expressions of interest regarding the event, exhibiting, sponsorship, speaking or media partnerships.
  • Email marketing: To send you newsletters, event updates and promotional content related to Marketing Technology Live London and, where relevant, our co-located event, Event Tech Live. You can unsubscribe from marketing emails at any time using the unsubscribe link included in every email.
  • Website improvement: To analyse how visitors use our website so we can improve its content, functionality and user experience.
  • Event administration: To manage registrations, coordinate exhibitor and sponsor logistics, process speaker applications and facilitate event operations.
  • Legal compliance: To comply with legal obligations, resolve disputes and enforce our agreements.

Legal Basis for Processing

Under the UK GDPR, we rely on the following legal bases to process your personal data:

  • Consent: Where you have given us clear, affirmative consent to process your personal data for a specific purpose — for example, when you tick the consent checkbox on our registration form to receive marketing communications. You may withdraw your consent at any time by clicking the unsubscribe link in any email, or by contacting us directly. Withdrawing consent does not affect the lawfulness of processing carried out before the withdrawal.
  • Legitimate interests: We may process your personal data where it is necessary for our legitimate business interests, provided those interests are not overridden by your rights and freedoms. Our legitimate interests include promoting Marketing Technology Live London, managing event operations, understanding our audience through website analytics, and communicating with individuals who have expressed an interest in our events. We carry out a balancing test for each use of legitimate interests to ensure your rights are respected.
  • Contractual necessity: Where processing is necessary for the performance of a contract with you — for example, if you enter into an exhibitor or sponsorship agreement with us.
  • Legal obligation: Where we are required to process your data to comply with a legal obligation.

Data Sharing and Third Parties

We do not sell your personal data to third parties. We may share your data with the following categories of recipients, strictly for the purposes described in this policy:

  • Brevo (formerly Sendinblue): We use Brevo as our email marketing and contact management platform. When you submit a form on our website or subscribe to our mailing list, your personal data (including name, email address, company, job title and preferences) is stored and processed by Brevo on our behalf. Brevo acts as a data processor and processes your data in accordance with their privacy policy and our data processing agreement. For more information, visit Brevo's privacy policy.
  • Google Analytics: We use Google Analytics to collect anonymised website usage data. Google processes this data on our behalf as a data processor. Google Analytics cookies collect information about your browsing behaviour which is transmitted to and stored by Google. We have configured Google Analytics to anonymise IP addresses. For more information, visit Google's privacy policy.
  • Hosting and infrastructure providers: Our website is hosted by third-party service providers who may process data on our behalf in order to deliver the website to you.
  • Professional advisers: We may share data with our legal, accounting or insurance advisers where necessary for the purpose of obtaining professional advice.
  • Law enforcement and regulators: We may disclose your personal data if required to do so by law, regulation or legal process, or if we believe disclosure is necessary to protect our rights, the safety of others, or to comply with a judicial proceeding or court order.

We require all third parties to respect the security of your personal data and to treat it in accordance with applicable law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your data for specified purposes and in accordance with our instructions.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy any legal, accounting or reporting requirements.

  • Registration and enquiry data: We retain your data for as long as you remain subscribed to our communications and for up to 24 months after your last interaction with us (such as opening an email or visiting our website). After this period, your data will be securely deleted or anonymised unless there is a lawful reason to retain it.
  • Email marketing data: If you unsubscribe from our mailing list, we will suppress your email address to ensure you are not contacted again but may retain a minimal record (email address only) on our suppression list to honour your opt-out preference.
  • Website analytics data: Analytics data collected by Google Analytics is retained for 14 months from the date of collection, after which it is automatically deleted.
  • Contractual data: If you are an exhibitor, sponsor or speaker, we retain data related to your agreement for up to six years after the end of the contract to comply with legal and accounting obligations.

Your Rights

Under the UK GDPR, you have the following rights in relation to your personal data. You can exercise any of these rights by contacting us at enquiries@marketingtechnologylive.com.

  • Right of access: You have the right to request a copy of the personal data we hold about you. This is commonly known as a Subject Access Request (SAR). We will respond to your request within one month of receipt.
  • Right to rectification: You have the right to request that we correct any inaccurate or incomplete personal data we hold about you.
  • Right to erasure: You have the right to request that we delete your personal data where there is no compelling reason for us to continue processing it. This is also known as the "right to be forgotten". Please note that we may not always be able to comply with your request if there are specific legal reasons that require us to retain the data.
  • Right to restrict processing: You have the right to request that we restrict the processing of your personal data in certain circumstances — for example, if you contest the accuracy of the data or object to our processing of it.
  • Right to data portability: You have the right to request that we transfer your personal data to you or to another organisation in a structured, commonly used, machine-readable format, where our processing is based on consent or contractual necessity and is carried out by automated means.
  • Right to object: You have the right to object to the processing of your personal data where we are relying on legitimate interests as the legal basis. We will stop processing your data unless we can demonstrate compelling legitimate grounds that override your interests, rights and freedoms.
  • Right to withdraw consent: Where we rely on your consent to process your personal data, you have the right to withdraw that consent at any time. You can do this by clicking the unsubscribe link in any of our marketing emails or by contacting us directly. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.

If you wish to exercise any of these rights, please contact us using the details in the Contact Us section below. We will respond to your request within one month. In exceptional circumstances, where requests are complex or numerous, we may extend this period by a further two months, but we will inform you of any such extension within the initial one-month period.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's supervisory authority for data protection, if you believe your data has been processed unlawfully. You can contact the ICO at ico.org.uk or by calling 0303 123 1113.

Cookies

Our website uses cookies — small text files that are placed on your device when you visit our site. Cookies help us provide you with a good experience when you browse our website and allow us to improve the site over time.

What cookies we use

  • Essential cookies: These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you, such as setting your privacy preferences or filling in forms. You can set your browser to block these cookies, but some parts of the site may not work as a result.
  • Analytics cookies: We use Google Analytics cookies (such as _ga, _ga_* and _gid) to understand how visitors interact with our website. These cookies collect information in an anonymised form, including the number of visitors to the site, where visitors have come from and the pages they visited. This data helps us improve the website and measure the effectiveness of our marketing efforts.

How to manage cookies

Most web browsers allow you to control cookies through their settings. You can set your browser to refuse all cookies, accept only certain cookies or delete cookies that have already been set. Please note that if you disable or refuse cookies, some parts of the website may become inaccessible or not function properly.

To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit allaboutcookies.org.

To opt out of being tracked by Google Analytics across all websites, you can install the Google Analytics Opt-out Browser Add-on.

International Transfers

Your personal data may be transferred to, and processed in, countries outside the United Kingdom. This may occur because some of our third-party service providers (including Brevo and Google) operate servers and processing facilities in the European Economic Area (EEA), the United States and other jurisdictions.

Wherever we transfer your personal data outside the UK, we ensure that appropriate safeguards are in place to protect your data in accordance with UK data protection law. These safeguards may include:

  • Transferring data to countries that the UK government has deemed to provide an adequate level of data protection.
  • Using specific contracts approved by the UK government — known as International Data Transfer Agreements (IDTAs) or the UK Addendum to the EU Standard Contractual Clauses — which give personal data the same protection it has in the UK.
  • Transferring data to providers that are certified under recognised frameworks that ensure an adequate level of protection.

If you would like further information about the specific safeguards applied to the transfer of your personal data, please contact us using the details below.

Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices, technologies, legal requirements or for other operational reasons. When we make changes, we will update the "Last updated" date at the top of this page.

We encourage you to review this policy periodically to stay informed about how we are protecting your personal data. Where changes are significant, we may notify you directly — for example, by sending an email to the address associated with your account or by placing a prominent notice on our website.

Contact Us

If you have any questions about this privacy policy, wish to exercise any of your rights, or want to make a complaint about how we handle your personal data, please contact us:

We aim to respond to all legitimate requests within one month. If your request is particularly complex or you have made multiple requests, it may take us longer — but we will notify you and keep you updated.

EU Representative

Individuals and data protection supervisory authorities in the EU may contact our EU data protection representative:

DP-Dock GmbH
Attn: A.M.P. Events Limited
Ballindamm 39
20095 Hamburg, Germany